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About the practice

You work with the person whose name is on the site.

HB Services is a principal-led AI consulting practice based in Florida. Every engagement runs through one senior practitioner — no delivery bench, no account managers.

Sam Latino · Founder

Bio

I'm Sam Latino. I design and build AI systems for operations-heavy businesses — intake automation, agent-driven ops, document intelligence, lead qualification pipelines. The kind of work where the goal is a running system in your production environment, not a slide deck about one.

Every engagement runs through me directly. There is no delivery bench, no account manager, no hand-off after the first call. The person who scopes the project is the person who builds it. That's not a constraint — it's the point.

I built this practice AI-native from the beginning. The tools I use to run the practice are the same tools I build for clients — I'm not theorising about AI systems from the outside.

Based in Florida, working with clients across North America.

How I work

Principal-led
You work with me, not a team I manage. Senior judgment on every decision, from scope through delivery.
Scoped first
Nothing gets built without a defined scope. Fixed deliverables, fixed timeline, no time-and-materials.
Ships, not decks
The output is a running system. I don't deliver maturity assessments or capability frameworks.
Cross-industry
The leverage points across operations-heavy businesses rhyme. Breadth is the advantage, not a liability.

Get started

The first call is free. The first conversation matters.

You'll talk to Sam directly. We'll map the highest-leverage workflow in your business — no preamble, no slide deck.

Path A

Book a 30-minute discovery call

Pick a time that works. We'll use the 30 minutes to map the highest-leverage workflow in your business.

Path B

Send a message

Prefer async? Describe what you're working on and we'll respond within one business day.